Clik here to view.
Twitter working to deliver real-time analytics
Twitter’s recent revelation that its new URL shortener will include analytics was greeted with huge enthusiasm. Now Twitter has given a bit more away, by saying that it is developing “large-scale real...
View ArticleMore details of Twitter analytics have been revealed
So for those of you eagerly awaiting Twitter’s free analytics service, good news – it should be here by the end of the year, and some details have been revealed. Details have been made public by...
View ArticleGoogle Analytics reporting no clicks yesterday
Many digital marketers are running their daily reports this morning in Google Analytics and double-taking in surprise when it appears they received no site visits or conversions yesterday Tuesday, 2nd...
View ArticleClik here to view.
Can analytics give us a deeper understanding of digital itself?
Analytics can provide telling depth of insight into stand-alone digital performance. One example of this is digital path-to-purchase analysis. Last click attribution is the usual way of attributing...
View ArticleClik here to view.
Why traditional brands must learn new tricks for social media analysis
The benefits of social media to business strategists and marketers, whether financial or cultural, have not always been clear. But with social media now the single largest source of unsolicited...
View ArticleClik here to view.
Twitter gives marketers more insight into the impact of Promoted Tweets
Twitter has been focusing heavily recently on improving what it can do for advertisers. We had the introduction of the Twitter ads API last month, which has been called ‘a game changer for...
View ArticleClik here to view.
Better than chasing headlines? How publishers can track the biggest...
Publishers of all sizes; bloggers, newspapers and even those Twitter users who track their Klout score know the value in breaking news and making headlines. Headlines earn page impressions and...
View ArticleClik here to view.
Big data or big problems for comms?
We’re hearing so much about big data right now, and that it will change the way we live, and the way we make decisions. We are already seeing the benefits for businesses. Speaking about his...
View Article
